A trademark is a legal name for a brand which connects a product or service with their supplier. It can include words, colours, logos, shapes, sounds, smells or any combination of these. Because your reputation is so intimately linked with your trade marks and brands, these are often the most valuable assets your business/brand will own.
There are 2 types of trade marks - registered and unregistered.
Generally, any distinctive mark can be registered. Distinctive means the trade mark has to identify the goods or services of the owner and distinguish the goods or services from its competitor. You can't protect a mark that might be required by others for legitimate purposes for their similar business.
If you don't use your mark for a certain period of time, it can be removed from the trade marks register by a third party.
HOW CAN CREATIVE LEGALITY HELP YOU?
Developing trade marks that are robust enough to withstand the rigours of time, aggressive competition, and globalisation is important.
Our team understands what makes strong trade marks, and we can help you choose trade marks that will help your business thrive.
We can advise you about the availability and registrability of the trade marks you choose as well as advise you strategically on what, where and how to register your trade marks.